Michael Holden
Where Customer Journeys Become Commercial Impact
Welcome Nick, and thanks for visiting.
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I’ve built my career at the crossroads of commerce, customer engagement, and SaaS innovation. Helping brands drive growth through smarter, connected experiences.
Insider leads the way in transforming how businesses engage across channels, and equally beyond. Which is why I'd like to show you what I'd bring.
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With a deep interest in joining the team, this site showcases my passion for simplifying the complex, unlocking enterprise performance, and helping brands deliver sustainable growth through personalised, customer-led journeys, and at scale.
Why Insider. Why Now.
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Insider is at the forefront of customer experience and engagement. From AI-driven personalisation to cross-channel orchestration, the shift is real and Insider’s Growth Management Platform is powering it
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This role sits at the heart of that movement. As part of the GTM sales team, I'd be perfectly positioned to drive large, strategic deals by connecting value to vision.
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That’s exactly where I operate best - helping clients reimagine their digital future and guiding them through complex change with clarity and commercial discipline
What I bring to the AE Sales Specialist Seat
A background built for Insider's biggest deals
Strategic Enterprise Engagement
Specialising in Value Engineering
I’ve spent my career leading strategic cycles, navigating stakeholder complexity, and landing deals that move the needle.
At Commerce Vision, I delivered $1.95M in revenue as the top performer, securing wins with trusted brands in both the B2C and B2B sectors.
Before that, I built and executed the JAPAC strategy at Partnerize, closing $1.8M in new business with brands like AMEX and Scoot Airlines.
​I’m at my best when deals get complex. Whether it’s aligning stakeholders, navigating technical aspects, or driving the value conversation. I bring clarity by leading the room with collaboration to ensure we keep things moving.
Platform Thinking for Commercial Focus
Proficiency in Tech
My background cuts across SaaS, Martech, and Digital Commerce, I’ve sold everything from AI-driven automation platforms to enterprise commerce infrastructure.
I understand the mechanics of CMS, DXP and CDP architecture. More importantly, I know how to translate that into value for the key stakeholders.
This role is about helping customers see the future and commit to it. That’s where I thrive
Driving Cross-Functional Execution
Bringing clarity, alignment, and momentum
I’ve led GTM execution across product, consulting, marketing, and sales teams, from startup strategy sprints at AltMonday to scaled platform rollouts.
I’m known for simplifying the complex, building trusted relationships internally and externally, and bringing momentum to the sales motion.
I'm not just a seller...I’m a strategic partner who knows how to build buy-in, guide decisions, and move deals forward
Case Study
Helping Businesses Modernise Their Content and Commerce
Challenge
A leading OEM was struggling with a legacy commerce and content environment that had grown overly complex and resource-heavy. Every change, from product updates to campaign launches required developer intervention. Slowing time-to-market and throttling digital growth. Their teams were frustrated, their agility was stalling, and their competitive edge was eroding
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Solution
I led a cross-functional value engineering engagement, aligning sales, solution architects, and customer stakeholders to rethink what was possible.
Together, we:
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Conducted a full diagnostic of their digital ecosystem and workflows
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Identified inefficiencies across their commerce platform, CMS, and integrations
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Designed a modernised architecture focused on flexibility, scale, and reduced dev dependency
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Built a business case rooted in speed-to-value, operational efficiency, and revenue expansion
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Outome
A reimagined platform direction and a clear roadmap to execution. Within 90 days, we closed $1.2M in upsell revenue, tied directly to the new strategic vision and the confidence it inspired across their leadership team.
It’s this kind of commercially grounded, solution-led thinking that Insider values and where I consistently deliver. From diagnosing friction to driving clarity and outcomes, I bring a consultative lens that turns complexity into advantage.
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Simplifying the Complex: Why Engagement Strategy Matters
In today’s digital landscape, engagement isn’t just marketing. It’s the growth engine. A well-defined customer journey strategy ensures every interaction is timely, personalised, and impactful.
Generate Speed but with Personal Relevance: The Power of AI
AI-powered personalisation and delivery reduces friction while ensuring relevance across digital and physical channels.
Leveraging AI to anticipate and suggest products by creating predictive smart baskets and even highlight potential churn. These tools allow for both online and offline purchase data to be analysed through channel integrations. Allowing brands to surface personalised items, reducing friction and accelerating growth.
Deliver Engagement and Personalisation at Scale
Modern brands are leveraging AI-driven orchestration and integrated data to fuel growth. Why? To drive agility and efficiency. This means rolling out hyper-personalised journeys, predictive messaging, and omnichannel campaigns that convert, and at enterprise scale.
​Operational Resilience
A growth engine tightly coupled with data, marketing, and customer touch points means seamless synchronisation across every channel, from web right through to messaging.
Monetisation of Engagement transforms each customer interaction into measurable impact, turning journeys into loyalty, revenue, and sustainable growth